Offline Marketing Directory Works

The OP talks about using one aspect of internet marketing to market to one aspect of the offline or brick and mortar world. In my eyes, an excellent post with great ideas. A business model anyone could follow and a niche most anyone could target. Yet I see questions on the reality of the idea....does it work...will it work for me....my dentist's are poor....my dentist's have too much money....my dentists won't talk to me, my dentists won't pay that much.....and on and on.

Offline marketing works only if you make an effort to apply it. If dentists don't work for you, try chiropractors or.....just keep trying till something clicks. I said it works but it isn't necessarily easy. If you're looking to have your paypal account magically filled over night.....it ain't gonna happen

The biggest joke was the so called "mentor" who said it the idea stunk....yep, and Al Gore invented the internet!

Here's what you have to remember. Chances are, if you're here, you know buckets more than any brick and mortar store, service or professional about marketing online. These guys are clueless...period! You have one of the most sought after assets in the whole world...that is, KNOWLEDGE!!!

For one minute forget about your pockets and concentrate on the pockets of your customer or client. If you approach this market from the genuine standpoint of providing value, help and profit for your customers.....you'll win. You see, this philosophy is counter intuitive to most. In fact, most people on this forum are interested in one thing....that is, making money for themselves.

===============================================

Offline Marketing Guide for Selling to Online Businessess

===============================================

Get this concept right and the mechanics of developing websites, directories or whatever for offline clients will work. You provide the best solution for their business to start making money or start making more money. Its all in the mindset and people can sense that....even through email or just phone calls.

There are so many different angles you can approach the offline world with that it really is mind bending. The OP's concept will work if you only try it. I'll give you a simpler model to follow.
Mchenry Business Directory

Pick a business in your town....could almost be any business, and find their webpage. Lets look at restaurants. So we go to Google, and search for "restaurants in XXXXXX" go through the first 10 results. How do their websites look? Could you improve them? What could you do to help them make more money?

Here's where you'll look like a star. How many of the restaurant websites have an autoresponder form on the first page...at the top, or above the fold? Find the one's that don't. Now make contact with the owner and ask what their slowest day is...they say Tuesday. Ask them if they'd like to make it one of their busiest. Ask them, "What if you had a way to contact all your best customers and tell them you had a special gift for them on Tuesday....a free meal...2 for 1, free sandwich....you get the idea. Explain further ways could build a list of customers from their website and how they could market to that list to make more money.

If they aren't interested....just walk away. You might want to tell them you are going to their competitor next

Next you need to figure out what you want to charge for simply putting up an autoresponder form. Maybe $100 or how about $400 one time charge....sign them up for an Aweber account with your affiliate link.....or put them on your own account. I've seen some marketers charge $1000 or more for setting up an autoresponder....it really depends on the business, the business volume and the business profit.....similar to the same money issues with Dentists, they have more money so your improvements will be worth more money. You might even want to load the autoresponder with a set of messages....again, something you should charge for. Up to you how you want to configure your business model.

I guarantee you get more business from them regarding their website because you are now the local internet marketing expert. Of course, you could set this up any way you want and live on the east coast and market to businesses on the West coast.

I could go on with this but let me tell you about another offline project that works.

Set up a Local Business Directory. Do some SEO and get your site on page 1 for "YourCity Businesses" Getting traffic to the site is easy, you can focus on various aspects of the town or local area. For instance, I installed a script the shows the Cheapest Gas Prices in Mchenry and visitors love it! They keep coming back to the site to check on gas prices!!!

You can put up free listings of local businesses. Send an email and tell them of the business when you get their listing on page 1....tell them its free, tell them it will stay there for 10, 50 or 100 bucks a month. Whether you charge for the listing or give it to them free, offer a complete web package...with autoresponder.

I can tell you from first hand experience that the "Mentor" doesn't know his ass from a hole in the ground and I certainly hope he didn't charge you for his advice because this works. Wordpress brings excellent results, and Xsitepro sites are just as good if not better when developing directories....but you really need to know how to use Xsitepro and all it features.

The bottom line is, any method or platform you use when contacting an offline customer can be used to build and expand your business model. Whether you start pounding on doors selling autoresponders or start by developing some sort of local directory...use them as a funnel to bring your prospect and customer into more development, adding monthly or yearly charges. Provide outstanding value and you will have customers and friends for life!!

Hope this helps